- USA Based Digital Marketing Agency
- info@primeclicksdigital.com
- +880 1779-636906
Optimized Smiles of Chattanooga’s website with a comprehensive Local SEO, On-Page SEO, Technical SEO, keyword research, service-page optimization, and internal linking strategy. Achieved169K+ Google Search impressions and 866 organic clicks in 3 months, while targeting high-intent dental and location-based keywords to improve rankings and drive more qualified local traffic.
Smiles of Chattanooga offers a wide range of dental services, but the website needed stronger organic search visibility to compete for high-intent local searches such as:
The website already had a strong service offering, but the SEO challenge was to make those services more discoverable in Google and improve visibility for location-based and treatment-specific searches.
The website has dedicated pages for numerous services, including General Dentistry, Dental Implants, Invisalign, Cosmetic Dentistry, Restorative Dentistry, Emergency Dentistry, Oral Surgery, TMJ Treatment and Sleep Apnea.
I focused on identifying and improving areas such as:
For a local dental practice, ranking nationally is not the goal.
The important objective is to appear when people in and around Chattanooga search for a dentist or specific dental treatment.
Therefore, the strategy was built around:
Service + Location + Search Intent
For example:
Dental Implants + Chattanooga
Invisalign + Chattanooga
Emergency Dentist + Chattanooga
General Dentist + Chattanooga
I developed a keyword strategy around three primary categories:
I optimized the website around search intent + topical relevance + local relevance.
The website’s existing service architecture gave us a strong foundation because the practice already provides a broad range of specialized services.
For a local dental business, Google needs strong signals connecting the business with its geographic market.
I optimized the SEO strategy around:
Business → Dental Services → Chattanooga → Local Search Intent
Important local business information on the website includes:
Address:
4618 Highway 58, Chattanooga, TN 37416
Phone:
(423) 894-5725
The website also clearly communicates its Chattanooga location and service offerings.
One of the most important parts of this project was optimizing individual dental service topics instead of relying only on the homepage.
The website includes dedicated service content covering areas such as:
This structure allows each service to target a more specific search intent rather than forcing every keyword onto one page.
The strategy wasn’t limited to repeating keywords.
I focused on building topical relevance around each dental service.
For example:
Main Topic:
Dental Implants Chattanooga
Supporting Topics:
The website already promotes dental implants as a major service, including implant placement and restoration.
This type of topical structure helps search engines better understand the website’s expertise and service coverage.
I used internal linking to connect:
Homepage → Service Category → Individual Service → Supporting Content → Contact/Appointment
Example:
Dental Implants
↓
Same-Day Smile
↓
Full-Mouth Reconstruction
↓
Request Appointment
This helps both users and search engines discover important pages more efficiently.
The objective wasn’t simply to generate impressions.
For a dental practice, the ultimate business goal is:
Google Search → Website Visit → Trust → Appointment
Therefore, important conversion elements were emphasized:
The website prominently provides the phone number, appointment CTA, location and office hours.
Healthcare SEO requires strong trust signals.
The website contains several useful trust elements:
The website identifies Dr. Robert Gallien and Dr. Erin Eudaly and provides patient testimonials describing their experiences.
Based on the Google Search Console screenshot provided:
| SEO Metric | Result |
|---|---|
| Total Clicks | 866 |
| Total Impressions | 169K |
| Average CTR | 0.5% |
| Average Position | 28.7 |
| Reporting Period | 3 Months |
| Search Type | Web Search |
The website generated:
within the selected 3-month reporting period, generating:
with an average ranking position of:
This indicates that the website is receiving substantial search visibility, while there is still significant opportunity to move keywords from positions 11–30 into the Top 10 and improve organic CTR.
The most important takeaway from the GSC data is not simply the 866 clicks.
It is the:
This means the website is already being exposed to a large number of Google searches.
The next SEO growth phase should focus heavily on:
Position 11–30 Keywords → Top 10 Rankings → Higher CTR → More Organic Traffic → More Appointment Opportunities
This is a very strong portfolio point because it shows that the campaign has created search visibility, while also identifying the next stage of growth.
The GSC data shows:
169K impressions
but only:
866 clicks
This creates a clear opportunity to improve:
Move keywords from positions 11–30 into positions 1–10.
Improve titles and meta descriptions for high-impression queries.
Better align pages with what users are actually searching for.
Strengthen Chattanooga + service keyword combinations.
Expand pages around high-value treatment topics.
The technical SEO process included reviewing areas such as:
The goal was to make sure Google could efficiently crawl, understand and index the site’s important pages.
Because this is a dental/healthcare website, the SEO approach focused on quality and trust rather than keyword stuffing.
The content strategy was built around:
Experience + Expertise + Trust + Local Relevance + Search Intent
The website itself emphasizes patient-centered care, comprehensive dental services and personalized treatment planning.
✓ Technical SEO audit
✓ Indexing analysis
✓ Crawlability review
✓ Sitemap review
✓ Robots.txt review
✓ Canonical review
✓ URL structure analysis
✓ Keyword research
✓ Keyword mapping
✓ Title optimization
✓ Meta description optimization
✓ Heading optimization
✓ Content optimization
✓ Internal linking
✓ Image/ALT optimization
✓ Search intent optimization
✓ Local keyword strategy
✓ Location optimization
✓ Service + location targeting
✓ NAP consistency
✓ Local landing-page optimization
✓ Google Business Profile strategy
✓ Service-page optimization
✓ Semantic keyword targeting
✓ Topic clusters
✓ Long-tail keyword targeting
✓ Content gap analysis
✓ FAQ opportunities
The SEO campaign was designed to help Smiles of Chattanooga capture more high-intent searches from people actively looking for dental services in Chattanooga.
The potential customer journey is:
Google Search
↓
Relevant Dental Service Page
↓
Build Trust
↓
Call / Request Appointment
↓
New Patient Opportunity
The website already supports this journey with appointment CTAs, phone contact, service information, patient testimonials and location details.
169K+ Impressions
866 Organic Clicks
0.5% Average CTR
28.7 Average Position
3-Month GSC Performance
The website established a strong level of Google search visibility, with 169,000+ impressions over three months.
The next growth opportunity is to convert that existing visibility into substantially more traffic by pushing keywords currently ranking around positions 11–30 into Google’s Top 10.
